The Manifesto

We’re forging the most ruthless, most trusted $100M+ empire in performance the world has ever seen.

We’re in the final stages of executing “Formulation Factory” and crowning its successor: Formulated (Formulated.com): the name that will own the category when we dominate.

We don’t sell “wellness.”

We deliver unfair advantages in bottles and on backs to men and women who refuse to be average, weak, or lied to.

While every other brand hides underdosed formulas behind pretty labels, rented influencers, and cheap overseas tees, we do the exact opposite:

• Every milligram published
• Every batch third-party tested and posted
• The strongest, cleanest compounds on earth (testosterone forgemasters, cognitive kill-switches, unbreakable sleep, bulletproof cardiovascular systems)
• Battle-ready, estrogen-free apparel built to outlast the grind and intimidate the room

We are the antidote to seed-oil sludge, body-positivity delusion, $99 dyed lawn clippings, and fast-fashion gym rags that rip on the first heavy session.

Average gets buried here.

Legends are Formulated.

In the next 36 months we will: